Advertising : Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive

$14.90


Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people s responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Very interesting & informative - This book is a must for anyone in advertising or sales. The simplest of changes to what you are doing may make all the difference. Get the book and find out what it takes to make the sale or bring someone over to your thinking.

Yes! This is a very practical and worthwhile read. - I have long used Dr. Cialdini s principles in my university lectures on persuasion, so I anticipated the release of this book with enthusiasm. I am not at all disappointed. Each chapter contains a proven principle, a specific research anecdote, then suggestions for using the principle in an applied setting. (mostly business settings, but there were even some parenting suggestions here!) I highly recommend the book, and I m already planning some creative lecture additions based on the material.Suzanne Stromberg, Denver, Colorado

Clear A Spot On Your Bookshelf! - As a corporate director of human resources, the bulk of my day-to-day existence is convincing people - whether subordinate or superior - to do what I believe is best for the organization. I have just finished the new book, Yes! Three things in this great book stand out for me. 1. Real world case studies in the actual business arenas. 2. Contains a wealth of techniques that are easily implemented.3. An easy and fun-filled read. Truly well-written. I find the new book highly useful and a must-read for everyone that must persuade others in order to survive in the corporate jungle. I highly recommend it to all managers of all stripes.Michael L. Gooch, SPHR Author of Wingtips with Spurs

Wonderfully simple! - This is one of the most useful books I ve read in a long time. Short, to the point, easy to digest. Too often, many writers in order to fill the book with pages, ramble on and on with no purpose. Even worse, many of these books do not provide any realistic advice.This book provides practical guidance on being persuassive. Not only that, it s very easy to learn and absorb. I ve immediately put what I read into real life practice. Simply AMAZING!

Pretty good but why not read the masterpiece prequel first? - If you haven t read Influence by Robert Cialdini then I would strongly recommend skipping this one for now and starting with that one. Cialdini s original book was one of the best psychology books I have ever read. This one is more like a sequel and like most sequels, it is not as good. In Cialdini s Influence, he talks about 6 weapons of influence:1) Reciprocity2) Liking3) Social Proof4) Authority5) Scarcity6) Commitment and ConsistencyThis book consists of 50 short chapters where these weapons are at work. Very entertaining and insightful, but I felt that the authors violated some of their own advice by having so many chapters and not organizing them in any particular way. For example, the chapters each demonstrated one of the weapons of influence at work and perhaps the book should have been organized more formally into 6 parts with each part representing one of the weapons. I was very entertained but I am not sure if the book will have any long lasting educational value unlike Influence.This is a quick read and I highly recommend it AFTER you have read Cialdini s Influence.




Yes!: 50 Scientifically Proven Ways to Be Persuasive