What Clients Love: A Field Guide to Growing Your Business
$4.15
This guy is a tool - So far after reading the first 2 chapters, I have realized that Harry Beckwith is a blowhard. Nothing that the author talks about has helped me in my relationships with my customers. I would have been better off reading one of my children s books to myself in the mirror. This guys is a tool of the first order. I should have realized that after I saw the jacket cover. Regurgitated customer service principles from the upteenth person is irritating to say the least. Madison, this is your fault.
Skip This One - Frankly, most of this book focuses on 2 things:1. Rehashing a lot of Selling the Invisible (which I d strongly recommend over this one), and2. A strong argument for building a brand (which, coincidentally, Mr. Beckwith s firm can do for you - who knew?)If you ve read Selling the Invisible, there are about half a dozen or so nuggets of wisdom in this book, you need to make the decision if that s worth your money or not.
Over-Reaches and Repeats Material from Selling the Invisible - As a follow up book to the excellent Selling the Invisible, I thought this book fell somewhat short of the mark. It rehashed some warmed over material from Selling the Invisible. It lingered on some topics - like picking a company name - that I m not sure were totally germane to the book s title. There are some excellent sections on the importance of picking a great receptionist. This is not a bad book, but its repetitive nature and off-topic meanderings earn it a three-star rating in my view, as contrasted with the five stars I gave Selling the Invisible.Like all of Beckwith s books, this one is very reader-friendly with bite-sized chapters you can knock off quickly.
Refreshing - What a refreshing and eye-opening book. This book highlights what is truly important in business-pleasing your customers. It will help you to sift through the everyday marketing propaganda and get down to what you need to do to make your clients happy-TODAY.
Insightful - This is the most insightful and analytical book about business I have ever read. You don t need to be an MBA to understand and benefit from the well-thought-out and plainly presented message. Anyone who sells goods or services to the public will benefit greatly from this cogent take on the nuts and bolts behind pleasing clients.
- Selling the Invisible: A Field Guide to Modern Marketing
- You, Inc.: The Art of Selling Yourself
- The Invisible Touch: The Four Keys to Modern Marketing
- How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients
- The E-Myth Revisited: Why Most Small Businesses Don t Work and What to Do About It