
Do-it-yourself for self-publishers - If you ve ever needed some help in this area, Steve s book is for you.Go buy it make it start working for you and your book sales!
Great Resource for Budding Entrepreneurs - This guide to plugging your business online at different social networking sites as well as a variety of other websites is a great resource for anyone looking to better understand what s going on online. I am a big advocate of MySpace - most of my business is derived from there - but haven t expanded into blogging/podcasting yet. After reading Steve Weber s book, I am convinced there is a huge untapped market out there! Great book - definitely worth picking up.
Easy read - This book is an easy read, practical and simplifies everything you may have read so far about promoting your business online, on myspace, Youtube, blogs, etc.What I enjoyed about it, was that it s not a very big and boring book, while it covers everything you need to know. It was just like reading magazine articles, for me. I highly recommend it, specially to people new to `marketing online .www.bigpetsupply.com www.bulkbuysonline.com
Basic info quickly growing outdated - This is a helpful book for navigating the waves of social networking. It s a quick read, with useful links and helpful tactics for the non-geek to leverage the web in marketing their business. Unfortunately, any book of this sort quickly becomes outdated - social technologies ebb and flow that quickly. A *huge* portion of the book is dedicated to MySpace, for example. One tiny paragraph is devoted to Facebook. As I am a FB user and don t bother with MySpace, that means several of this book s chapters are useless for me. LinkedIn, Flickr, uTube and all other big networking sites also rate a tiny blurb, no more. Twitter isn t even mentioned! This is a 2007 book and already out of date. Useful chapters include setting up your website, starting to blog, and hooking your brand into the blogosphere. A few pages cover developing your blog content over the long haul. Using Technorati, Digg and Del.icio.us is touched upon. I found the passage on building a guest column interesting. The viral video/podcasting chapter has decent, albeit bare bones, basics. I also appreciated the nuggets on using Amazon, analyzing traffic stats and monitizing your site. Overall, anyone already familiar with the basics of MySpace, tagging, developing a blog, using Amazon s review system, setting up RSS and so on won t learn much from this slim volume. On the other hand, this book offers an easy introduction to web 2.0 marketing that social network newbies won t find intimidating.
Great tips, quick read - I discovered this book on MySpace on Steve Weber s page and had been curious about it for a while. I finally got my department to buy it for us. It s a great book, easy to read and soak in. Weber has some great ideas--and he s makes his ideas understandable even for those new to podcasting and other forms of social media (like most of my department!).