Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
$15.63
Solid guidebook to making a perfect presentation - This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast who did well in the ad business. He uses examples from the O.J. Simpson trial, advertising competitions and London s pitch to host the 2012 Olympics. (The city won and the story behind the contest is compelling.) Steel s suggestions can help you break the mold that constrains your presentations. getAbstract finds this book practical for anyone who wants a new perspective on developing presentations. People in advertising will find it especially enjoyable and useful.
I m in love with Perfect Pitch - Jon Steel is a fine writer and a brilliant salesman. If you read this and make notations carefully you will realize in it how to be a better ad writer, a better sales-person, and a better speaker, lecturer, or teacher. You ll also hear from a thinking man, Wake up and use the brains God gave you! Thank you and thank you again Jon Steel for a wonderful book. I would be honored to work with you. Everyone in the ad, sales, and promotion business should buy this book, and make an hour of leisure time every day for a while to read it, think through it, and make margin notes. The secrets of changing your own work (and income) from mediocrity to excellence are hidden here.
Creative Thinkerer - It s a hard book to pigeonhole, as you can tell from the other reviews. It s quite applicable to people in agency life, but it s by no means an ad-person s book. If your life involves coming up with creative ideas and convincing other people to buy into them, it s very worth your time. Yeah, there are some tangents, most are diversions to make a point. Every 10-15 pages I tagged things I want to return to later to put to use. Lots of good thought-starters about what to do (and perhaps more importantly what to leave out) to get people excited about your ideas.
The Art of Presenting to People - Advertising is a people business, I guess, so is canabalism. This book centres you back to the concept that presenting is persuading, selling and entertaining. Do your homework, prepare and enlighten. I use to work in advertising, but now sell jobs for the army. I have taken what he has expressed on board and used to my advantage. I no longer present by Death by Light Pro , but engage my audience and use Jon Steels suggestions to help my candidates make informed decissions. Thank you Mr Steel. I reconmend this book for all in business.
A big favor... - Jon Steel did us all a great favor. A great favor to business people. A great favor to presenters and those who must sit through those presentations. This book makes you realize things you wouldn t think about when preparing for a presentation. It helps you understand that everything you say during a presentation must reflect what your big idea is. It would make us approach presentations differently. Presentations are conversations. Hey, we are presenting to real people! Let s treat them as such... It is clear that the goal of this book is to make us all better idea-sellers, not only in the field of advertising. Jon Steel writes some great to-do lists, suggesting the best ways to approach certain situations. However, those to-do lists are backed up with personal experiences that make this book much more enjoyable and easy to read. From the mentioning of Bill Clinton s presidential campaign, OJ Simpson s trial and The Perfect Pitch - London 2012 Olympic bid presentation - this book shows that good presentations not only win new businesses...