Marketing Research
Provides a practical and insightful look at marketing research for both students and practitioners. Clearly explains what marketing research is, how it works and why it is such a vital marketing function. Covers all aspects of the marketing research process. Softcover.
A Comprehensive Text on Marketing Research - Covers all the essential topics of marketing research. The questions at the end of each chapter were very useful to me as a student in a marketing diploma course. More tailored for the Asian readers.