Kleppner s Advertising Procedure (17th Edition)
$95.00
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
Good - It could have been quicker in mailing, but good speed nonetheless. Product was in great condition.
All-in one, explains the whole enchilada. Great for students - Kleppner is the one name I think when I m in a doubt regarding any stage of the advertising procedure. The book is not extremely intensive, but explains in a precise way each stage. It might be too USA oriented, but works fine for international students. Surely a must in every student s library.
Kleppner s Advertising Procedure - Kleppner s Advertising Procedur