Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer

$53.60

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.