Advertising : Creative Strategy in Advertising

Creative Strategy in Advertising

$93.20


CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!! - I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work. It does have some content that is slightly outdated, but with such rapid upgrades in software, this is expected. This will be one book from college I will not likely sell back!

It s a Keeper - I am a first year advertising student at Georgian College, Canada and we used this book for our copywriting class. Our teacher reccomended we keep it for future reference and that is what I will definetly do. This book was very easy to read and informative.

new edition out - NOT A REVIEW. The 7th edition of this book is out (August 2000)

Creative and interesting - I found this book to be creative interesting to the reader. Compared to ither books in the same field it s almost the best




Creative Strategy in Advertising