Advertising : AdWords For Dummies (For Dummies (Computer/Tech))

AdWords For Dummies (For Dummies (Computer/Tech))

$13.81


AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google s $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author s software

Much more than AdWords - Howie s book is much more than a primer on Google AdWords - it s an excellent, comprehensive tutorial on how to start and run a successful Internet business.I ve been marketing online for several years and consider myself to be pretty knowledgeable about Internet marketing, and I still learned a LOT from this book.Well worth even five times the price.

a good introduction - this is definitely a good introduction to adwords with a lot of valuable tips and info.great work!

A good book on this topic - This is a good book on adwords.has a lot of information.well written and easy to read.

Great Book! Very Helpful! Lots of Extras! - I found Adwords For Dummies to be a very well written, easily digested source of valuable information. The author, Howie Jacobson, presents the material in a very organized and simple to follow way. The book also references many current web tools, which can be used for SEO as well as Adwords. Additionally, the author maintains a free website that has the latest updates and developments in Adwords technology and tools. Also, there is a $25 coupon inside the cover that can be used as credit when opening an Adwords account. You can t go wrong with this one.

Excellent guide on AdWords for all levels - The book is an excellent guide on the topic for people of all levels. If you ve been considering getting into AdWords and don t know where to start... or if you ve already been using AdWords for a while and are looking for ways to improve your results - Get this book. Get it now.




AdWords For Dummies (For Dummies (Computer/Tech))