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11.  Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
| 12.  Marketing Metrics: 50+ Metrics Every Executive Should Master
| 13.  Advertising (8th Edition) (Advertising: Principles and Practice)
| 14.  The Copywriter s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
| 15.  Diffusion of Innovations, 5th Edition
| 16.  Ogilvy on Advertising
| 17.  Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
| 18.  How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
| 19.  Selling the Invisible: A Field Guide to Modern Marketing
| 20.  Positioning: The Battle for Your Mind, 20th Anniversary Edition
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